1. Who we are
This Privacy Policy applies to three companies, and explains how each of them collects, uses and shares personal information:
Homa AI, Inc. operates our websites, apps and AI assistant.
Homa Realty, Inc. is a licensed real estate brokerage that provides our brokerage services.
Homa Mortgage, Inc. (NMLS #2856931) is a licensed mortgage broker that provides our mortgage services.
In this policy, "Homa," "we" and "us" mean these three companies together. Each company is responsible for the personal information it collects to provide its services, and they share information with each other as described in section 5.
The policy covers tryhoma.com, app.tryhoma.com, our mobile apps, our AI assistant, and our email, text and phone communications (together, the "Services").
2. Information we collect
Information you give us. This includes your name, email, phone number, address or zip code, and your home search preferences such as location, price range and home features. It also includes your messages to us and to our AI assistant, tour requests, and the agreements and documents you sign or upload.
If you apply for a mortgage, Homa Mortgage and our lender partner also collect the information needed for your application, such as your income, assets, employment and debts, and, with your permission, your credit report.
Information collected automatically. When you use the Services, we and our partners collect:
your IP address and approximate location (city and state, worked out from your IP address on our own servers)
browser, device and operating system information
the pages you view, searches and filters you use, properties you look at, and links you click
the website or ad that referred you, including ad campaign codes and ad click identifiers in the link
the date, time and length of your visits
error reports when something on the site breaks
with your permission in California, recordings of how you move through our pages (session recordings). These never capture what you type into forms and never record financing screens.
Information from others.
Advertising platforms: how our ads performed and whether you interacted with them.
Partners you use through Homa: showing agents, partner brokerages and mortgage partners, about the services they provide you.
Public records and MLS listing services: property data.
3. How we use information
We use personal information to:
Provide the Services: home search, tours, offers, closing support, mortgage pre-approval and applications, and our AI assistant.
Communicate with you: service messages, and marketing emails and texts where you've agreed to receive them.
Personalize the Services: for example, showing content and homes for the state you're browsing from.
Understand and improve the Services: analyzing how people use our site and app.
Advertise and measure our ads: showing Homa ads on other platforms and learning which ads lead people to use Homa.
Protect the Services: preventing fraud, abuse and security incidents.
Meet legal obligations: including real estate and mortgage licensing, lending and record-keeping requirements.
4. Cookies, pixels and similar technologies
We and our partners use cookies, pixels, scripts and similar technologies on tryhoma.com and app.tryhoma.com. They fall into three categories.
Essential (always on). Keeps the Services running and secure: sign-in, security and bot checks, error reports, maps and address search, showing content for your state, remembering your cookie choice, and first-party analytics we use to run and improve the Services. Providers: PostHog (product analytics, through our own domain), Sentry (error reports), Clerk (sign-in), Cookiebot (stores your cookie choice), Cloudflare Turnstile (bot checks on forms), Framer (site hosting and cookieless site analytics), Mapbox and Google Maps (maps and address search), and Realfinity (our lender partner's mortgage application).
Analytics (only with your permission in California). Session recordings that show how people move through our pages, so we can fix problems, plus website analytics. Recordings never capture what you type into forms, and never record financing screens. Providers: PostHog and Sentry (session recordings) and Ahrefs (website analytics).
Advertising (only with your permission in California). Measures our ads and helps show Homa ads to people likely to be interested. Providers: Google (Google Tag Manager, Google Analytics, Google Ads), Meta (Facebook and Instagram), TikTok, Microsoft Bing, X, Reddit, OpenAI, Taboola, MNTN, LiveIntent, GetEmails and OpenSend.
We determine your approximate location (city and state) from your IP address using our own servers, not an outside location service. We use it to show content for your state and to decide whether to ask for your cookie choices.
How advertising technologies work. When an advertising technology is active, your browser may send the provider information such as the page address, your IP address, device and browser details, and identifiers stored in cookies. If you arrive from an ad, we also save that ad's click identifier. Providers may connect this information with your account on their service or with other information they hold, and use it under their own privacy policies, including for their own advertising. We don't control how they use it.
Visitor-matching partners. Two of our advertising partners, GetEmails and OpenSend, may match visitors to our site with email addresses they already hold, even if you haven't given us your email, so that we can contact you. They're part of the Advertising category: in California they run only if you allow advertising, and anywhere you can turn them off through "Privacy choices" or Global Privacy Control.
Main cookies
CookieConsent (set by Cookiebot): remembers your cookie choice for 12 months.
homa_consent (set by Homa): shares your cookie choice across tryhoma.com and app.tryhoma.com for 12 months.
ph_* (set by PostHog, through our domain): product analytics.
_fbp, _fbc (set by Meta): advertising measurement.
_ga, _ga_* (set by Google): Google Analytics.
_gcl_* (set by Google): Google Ads measurement.
Other advertising providers set their own cookies. Each provider decides how long its cookies last, and you can delete them at any time in your browser.
5. How we share information
We share personal information with:
Service providers that work for us under contract, such as PostHog, Sentry, Clerk, Cookiebot, Cloudflare, Framer, Vercel, Mapbox and Google Maps, and our communications, CRM and e-signature providers. They may use the information only to provide services to Homa.
Advertising partners listed in section 4, through the advertising technologies described there. Outside California these are on by default; in California, only if you allow them.
People involved in your home purchase, at your request: showing agents, partner brokerages, listing agents, title and escrow companies, and inspectors.
Mortgage partners, such as our lender partner Realfinity, when you ask to get pre-approved or apply for a mortgage.
Other companies that offer home-buying services. Homa Realty and Homa Mortgage may share your contact details and information about your home search and purchase with outside companies, such as lenders, insurance providers, title companies and other home-related service providers, including so they can offer you their own services. You can opt out at any time (see section 6).
Our affiliates: Homa AI, Homa Realty and Homa Mortgage share information with each other to provide the Services.
Legal and safety recipients, when the law requires it or to protect rights and safety.
A buyer or successor, if Homa is involved in a merger, acquisition or sale of assets.
"Selling" and "sharing." California law defines these terms broadly. Two of our practices may count as "selling" or "sharing": when advertising technologies are active, our advertising partners collect information such as identifiers and browsing activity on our site; and we may share information with other companies that offer home-buying services, as described above. Section 6 explains how to opt out. We don't knowingly sell or share the personal information of anyone under 16.
6. Your privacy choices
How cookie choices work.
In California, we ask before turning on analytics or advertising technologies. Nothing in those categories runs until you select "Got it" or turn it on in Cookie settings.
Everywhere else, analytics and advertising technologies are on by default, and you can turn them off at any time.
Change your choice anytime with "Privacy choices" in the tryhoma.com footer or in the user menu in the app. One choice covers both tryhoma.com and app.tryhoma.com.
Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of selling and sharing, wherever you are: advertising technologies stay off, and your cookie settings will show this.
Other choices.
Opting out of selling or sharing: use "Privacy choices" or turn on Global Privacy Control to stop advertising technologies in your browser. To stop us sharing your information with other companies that offer home-buying services (see section 5), or to opt out in any other way, email contact@tryhoma.com with the subject "Opt out."
Ad platform settings: you can limit ad personalization in your Meta and Google account settings, and through the industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org.
Your browser: you can block or delete cookies in your browser settings. Some parts of the Services may not work without essential cookies.
Marketing messages: use the unsubscribe link in any marketing email, or reply STOP to any text.
7. Your rights, and our notice for California residents
What we collect, why, and who receives it. In the past 12 months we collected the categories of personal information below. The sources are you, your browser and devices, our service providers, advertising partners, and the partners you use through Homa. We use them for the purposes in section 3.
Identifiers, such as name, email, phone, IP address, cookie and device IDs, and ad click IDs. Disclosed to service providers, partners you use and our affiliates. Sold or shared: yes, with advertising partners and with other companies that offer home-buying services.
Customer records, such as your address and the documents and agreements you sign. Disclosed to service providers, partners you use and our affiliates. Sold or shared: yes, with other companies that offer home-buying services.
Commercial information, such as homes you view, save or tour, and your offers and purchases. Disclosed to service providers, partners you use and our affiliates. Sold or shared: yes; pages you view with advertising partners, and home search and purchase details with other companies that offer home-buying services.
Internet activity, such as pages, searches and clicks, and session recordings with your permission. Disclosed to service providers. Sold or shared: yes, with advertising partners.
Approximate location, meaning your city and state based on your IP address. Disclosed to service providers. Sold or shared: yes, with advertising partners.
Electronic communications, such as messages with our team and our AI assistant. Disclosed to service providers. Sold or shared: no.
Financial information in a mortgage application, only if you apply. Disclosed to mortgage partners, credit bureaus and our affiliates. Sold or shared: only with your permission or as federal law allows (see section 10), and never with advertising partners.
Inferences, such as your home-buying preferences and stage. Disclosed to service providers and our affiliates. Sold or shared: yes, with other companies that offer home-buying services.
We don't use or disclose sensitive personal information for purposes that would give you the right to limit its use.
How long we keep it. We keep account and transaction information while your account is open and for as long as real estate and mortgage record-keeping laws require. We keep analytics and session data only as long as we need it to run and improve the Services. Cookie durations are listed in section 4.
Your rights. Depending on where you live, including California and Texas, you may have the right to:
know what personal information we have about you and how we use and share it, and get a copy
correct inaccurate information
delete your information, subject to legal record-keeping requirements
opt out of the sale or sharing of your information and of targeted advertising (see section 6)
limit our use of sensitive personal information, where that right applies
not be treated differently for using any of these rights
How to make a request. Email contact@tryhoma.com with the subject "Privacy request." To protect your information, we verify requests by matching details you give us against what we hold, usually by confirming a code sent to the email or phone number on your account. We respond within 45 days, and we'll tell you if we need more time. An authorized agent may make a request for you with your signed permission, and we may ask you to confirm your identity directly.
Appeals. If we deny your request, you can appeal by replying to our decision with "Appeal" in the subject line. We'll respond within the time the law requires.
8. Text messaging
If you agree to receive texts from Homa, we use your phone number to send the messages you signed up for. Message and data rates may apply. Reply STOP to opt out or HELP for help.
Your text messaging opt-in and consent are never shared with or sold to third parties or affiliates for their marketing purposes. This is an exception to every sharing category in section 5.
9. Our AI assistant
When you chat with our AI assistant, we collect your messages and its responses. We use them to answer your questions, support your home search, and improve the Services.
The assistant's responses are generated automatically, without human review. To generate them, your messages are processed by the third-party AI providers we use to run the assistant. Please don't share sensitive information such as account numbers or Social Security numbers in chat.
10. Mortgage services
Mortgage applications are handled through Homa Mortgage, Inc. (NMLS #2856931) and our lender partner Realfinity. This Privacy Policy covers Homa Mortgage, Inc. along with Homa AI, Inc. and Homa Realty, Inc. Information you give Realfinity directly is also covered by Realfinity's own privacy notice.
How we handle mortgage information. Homa Mortgage shares the nonpublic personal information in your mortgage application:
with our lender partners, credit bureaus and service providers, as needed to process the loan you asked for
with Homa AI and Homa Realty, to coordinate your home purchase
as otherwise permitted or required by law
Sharing with outside companies for their marketing. Homa Mortgage may also share information about you with outside companies that offer home-buying and financial services, so they can market their products to you. Federal law gives you the right to opt out of this sharing. To opt out, email contact@tryhoma.com with the subject "Do not share". Your choice applies until you tell us otherwise. If you're a new customer, we may begin sharing 30 days after we send you this notice. If you opt out later, we'll stop sharing as soon as reasonably possible.
We never share your financial information with advertising partners. No advertising technologies run on the mortgage application or in our signed-in pre-approval and financing pages, and session recordings never capture financing screens. We protect this information with the safeguards described in section 11.
11. Retention, security and other terms
Retention. We keep personal information for as long as we need it to provide the Services, or as long as real estate, mortgage and other laws require us to keep records. After that, we delete or anonymize it.
Security. We protect information with encryption, access controls and other safeguards. No system is completely secure, so we can't guarantee the security of information sent to or from the Services.
Children. The Services are for adults 18 and older. We don't knowingly collect information from children. If we learn that we have, we'll delete it.
Changes. We'll post any changes here with a new effective date. If we make a material change, we'll also notify account holders by email or in the app.
Contact us. Homa AI, Inc. 1606 Headway Cir STE 9729, Austin, TX 78754 contact@tryhoma.com